A film of their life, edited by hand to their song, in wide. The song itself as an MP3. A 30-second teaser cut for your phone. A printable lyrics sheet with their name and their dates, with a code you can scan to play their song. All of it lives on a private page you can keep and share with the people who knew them.

You'll hear the song within 3 days — 24 hours on Express. Once you approve it, the film takes another 3 days, or 24 hours on Express. If you're working toward a service or a gathering on a fixed date, tell us in the form and we'll work to it.

Tell us what's wrong and we rework it. There's no limit on that — wrong detail, wrong feeling, wrong name, we do it again. Nothing is edited into a film until you've said yes to the song. Once the film is made, it includes one free revision.

Only the tone. A memorial is for a pet who has died — the song is quieter, written in the past, and the film ends on them. A celebration is for a birthday, a gotcha day, or a new arrival, and it's written in the present. Everything you receive is the same either way. You pick the one that fits when you start.

Yes, and we check it. There's a field in the form where you write how their name sounds — "Bao rhymes with cow" — and we listen for it before the film is made. Pet names are unusual more often than not, and getting it wrong is the one mistake we won't send out.

Fifteen at a minimum, and you can send up to fifty. Videos work too. They don't need to be good photos — blurry, badly lit, half a tail leaving the frame are all fine. What matters is that they're of them.

If you've already written something for them — a poem, a note, a line you keep coming back to — send it in the form. We'll build the song around your words rather than over them.

Yes, and it's one of the commonest reasons people order. You tell us about the pet and send the photos, and we send the film to you — you decide when they see it. If you'd rather it go straight to them, say so and we'll hold it until you're ready.

Mostly dogs and cats, but we've made them for anything someone loved. Horses, rabbits, birds — if you can tell us who they were and send us photos, we can make their film.

They're used for one thing: making their film. They're never shared, never shown to anyone else, and never used in our advertising unless you offer. Ask us to delete them and we will. We know these are often the only pictures left.